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Instagram Auto DM works with eligible professional accounts through Meta’s official API. Basic rules are included on Store; Creator and Creator Plus add advanced options such as exclusions, public replies, opening messages, buttons, lead capture, and follow gates.

Set up a rule

  1. Open Instagram Auto DMs.
  2. Connect or reconnect Instagram and approve the requested comment and message permissions.
  3. Confirm the connection and webhook are ready.
  4. Choose comments or messages, add keywords, and write the private reply. You can add up to two extra versions for each private text step and each public reply. Free AI suggestions fill drafts for you to review; they are never written during live delivery.
  5. Save and enable the rule.
  6. Use Test rule to preview matching without contacting Meta.
  7. Run Preflight before a real test from a different Instagram account.
Check Recent replies for matched, sent, ignored, or failed events. Meta may not deliver self-generated test events, so use another account for the final live test. Use the secure destination field for links. Bento sends a link as a button after a recipient replies to a comment private reply. Recipients can reply STOP to opt out of automated DMs; START restores them. Account safety limits can skip a reply during a large spike, and Recent replies shows the reason.
Instagram requires an eligible professional account. Provider approval makes the feature available, but each creator connection must still be healthy and have the required permissions.